Capturing a customer’s attention in a GDPR world presents it’s own unique challenges. While at Spark44 I was lucky enough to work with CRM specialists unfazed in their search to find innovative ways to engage time-starved, tech-savvy customers with email opt-outs. Together, client and agency put a fresh spin on traditional direct mail marketing, using customer insight, engaging technology and fabulous creative concepts to generate leads. The direct mail pieces were a far cry from bland impersonal door drops, using data sets defined by purchase history through to proximity to in-market date, to pinpoint the most relevant recipients and generate the best return on investment. I enjoyed working across a number of these projects, devising inspiring copy to resonate with the target audience group, staying true to the concept and maintaining the level of quality that customers expect from Jaguar and Land Rover brands and products.
Agency: Spark44 collaboration with Edit, Starcount and Mindshare. For full credits see links below assets.

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